Philip Morris akufuna kutsitsimutsa malonda ku Japan ndi fodya wosatentha wotchipa

TOKYO (Reuters) - Philip Morris International Inc Lachiwiri adayambitsa mtundu wotsika mtengo wa "kutentha kwapang'onopang'ono" IQOS mankhwala ku Japan pofuna kutsitsimula malonda ndi kupewa mpikisano wa ndudu zina zachikhalidwe.
Popeza ndudu zamtundu wamba zomwe zimakhala ndi chikonga chamadzimadzi zimaletsedwa bwino ku Japan, dzikoli lakhala msika waukulu wazinthu za "non-burning heat" (HNB), zomwe zimakhala ndi utsi wochepa komanso fungo lochepa kusiyana ndi ndudu zachikhalidwe.
Wopanga ndudu ku Marlboro Philip Morris anali woyamba kugulitsa zinthu zoletsa moto ku Japan mchaka cha 2014, koma atayamba kugulitsa koyambirira chaka chatha komanso mpikisano wa Fodya waku Britain waku America ndi Japan Fodya, kukula kwake kwa msika kudayimilira posachedwa...
Mtsogoleri wamkulu wa Philip Morris Andrey Calanzopoulos adauza atolankhani Lachiwiri kuti kuyambira kukhazikitsidwa kwa IQOS ku Japan, "Zikuwonekeratu kuti malonda a IQOS achepa."
Koma adanena kuti ngati kusankha kowonjezereka kumapangitsa kuti chinthucho chikhale chodziwika kwambiri ndi ogula, ndiye kuti mpikisano wowonjezereka m'kupita kwanthawi si chinthu choipa.
Zosonkhanitsa zatsopano za "HEETS", zamtengo wapatali pa yen 470 ($ 4.18) pa paketi, zidzapezeka Lachiwiri, adatero.Izi ndizotsika mtengo kuposa za Philip Morris HeatSticks zapano, zomwe ndi mabasi a fodya a zida za IQOS, zomwe zimawononga yen 500 pa paketi.
"Ndizokwera mtengo kuti anthu ena aziwononga ma yen 30 owonjezera patsiku, ma yen 40," a Calanzopoulos adauza Reuters poyankhulana.
Pakati pa Novembala, kampaniyo itulutsanso zida zake za IQOS 3 ndi IQOS 3 MULTI.Mabaibulo omwe alipo apitirizabe kupezeka pamitengo yamakono.
Posachedwapa, IQOS idayika kukula kocheperako kuposa momwe amayembekezeredwa pambuyo poti Philip Morris, kampani yayikulu kwambiri padziko lonse lapansi yafodya, idakhala mtsogoleri wapadziko lonse pakuwotcha kosawotcha.
Philip Morris adanena kuti IQOS ili ndi 15.5% ya msika wonse wa fodya ku Japan, kuphatikizapo ndudu zachikhalidwe, koma msika umenewo wakhazikika.
"Ndikuganiza kuti kuchepa kwamtundu uliwonse ndikwachilengedwe," adatero Calanzopoulos."Tili ndi otsatira akale komanso anthu osamala kwambiri."
Philip Morris adaperekanso ntchito yotsatsa ya IQOS ndi FDA, kulola kampaniyo kuti igulitse m'dzina la kuchepetsa chiopsezo.
Philip Morris adachotsedwa ku Altria Group Inc. pafupifupi zaka khumi zapitazo ndipo Altria idzagulitsa IQOS ku United States.
Calantzopoulos adati chilolezo chamalonda chikuyembekezeredwa kumapeto kwa chaka ndipo Altria "yakonzeka kuyambitsa".
Lipoti la Disembala la Reuters lidawonetsa zoperewera pakuphunzitsidwa ndi zomwe zidachitika mwa ofufuza akulu akulu pamayesero azachipatala a Philip Morris omwe adatumizidwa ku FDA.
Philip Morris adadziwika Lolemba atatulutsa nyuzipepala yamasamba anayi yolimbikitsa osuta kuti asiye.